Match, Relevance, and Connection: The Three Things in Display Advertising – By Ted Dhanik

To have display advertising create an impact, there are a few guidelines that a company should follow when designing its marketing program.

The first idea is matching. This means that your advertisements must match site content if they are to attract potential customers. Sports ads should be connected with sports sites, film ads should be matched with sites that promote film making, and the like. Imagine the disaster of a fast food company advertising on a site that promoted optimum health or weight loss diet plans. Make sure your ad has a commonality with the content.

The second idea is relevance. When a company can produce an ad that can relate to an individual, then you have formed a bond with a customer. For example, if an ad were to talk about the dissatisfaction of a messy closet, where items can’t be found, and nothing can be done about it, then a product that helps you keep a closet organized would be relevant to the situation and therefore, able to connect with individuals who are dealing with a disorganized closet space. By making the ad relevant, a company is able to become involved and offer a solution.

The last idea is connection.  The public wants to trust the people they give their money to. Every ad could be considered the beginning of a new conversation with a potential friendship in the future.  A product or service isn’t being sold. It is being offered for a price. Things such as guarantees and the like can go a long way to make the buyer comfortable with purchases.

While there are different ways to implement these ideas, the more a company follows the plan of action, the more results could be on the horizon.

This information has been shared by Ted Dhanik. For all your online advertising needs, Ted Dhanik has the answers you’ve been looking for. Visit Ted Dhanik at his website to see what answers are in store for you.

Review of “A Psychological View of Moral Intuition” by Phineas Upham

“A Psychological View of Moral Intuition” is an essay written by Jonathan Baron, included in the book Space of Love and Garbage, edited by Phineas Upham. Jonathan Baron is a Professor of Psychology at the University of Pennsylvania. He is interested in decision-making, moral judgment, and their relation to public issues. He received a B.A. in psychology from Harvard in 1966 and a Ph.D. in psychology from the University of Michigan in 1970. His recent publications include “The Political Psychology of Redistribution,” UCLA Law Review, and “Cognitive Biases, Cognitive Limits, and Risk Communication,” Journal of Public Policy and Marketing.

Here is the bio (above) from the essay and a quotation of my favorite paragraphs of the essay (below).

At least since the publication of John Rawls’s A Theory of Justice in 1971, it has been standard practice in moral philosophy to develop theories by trying to explain and systematize our moral intuitions. Rawls made an analogy with linguistics. A few years before Rawls wrote, Noam Chomsky had advanced the field of linguistics through a similar move. Chomsky developed a mathematical theory of the structure of sentences by trying to account simply for his own intuitions about what was a sentence and what was not. Rawls’s view of theory construction through “reflective equilibrium” was subtle and elaborate. Much has been written about it. But a glance at current philosophy journals suggests that a simpler method has become common practice. Typically, the author presents a few carefully constructed cases and then tries to account for her own moral judgments about these cases.

Phineas Upham is a writer and ex-journalist from NYC. You can visit Phineas Upham website for more details.

Phineas Upham This Book is available for sale on Ebay:  Space of Love & Garbage – Phineas Upham