Archives for 2013

The Diverse Categories of Display Advertising – by Ted Dhanik

Online display advertising has become one of the most popular forms of advertising today.  These ads have been very effective for many different types of businesses.  However, not all display ads function in the same way.  This blog will cover a few of the different types of display ads available today.

Category display ads are used frequently.  An example might include a woman’s moisturizer cream being advertised on websites related to that product.  For example, the business advertising the cream might advertise on a beauty tips website, or something similar.  Category display ads are very focused on a target demographic.  Category display ads help to create brand awareness.

Contextual display ads are akin to category ads.  These ads aim to match the content of a certain type of website.  An example might include a car advertisement on a car forum.  Contextual ads are meant to engage a particular audience.  By placing these specific ads on aligned websites, advertisers can rely on greater results and a higher ROI.  Some advertisers combine contextual and category display ads in order to achieve the best possible results.

Retargeting and behavioral display ads function slightly differently.  These ads have to do with tracking a user’s past activity.  Retargeting often uses specific websites that a user has already used.  Advertisers use retargeting because they’re already sure of the user’s interest.  The ROI is often high with these ads.  Behavioral display ads target a specific demographic based on their web history.  Behavioral display ads rely on cookies in order to function properly.

Author bio: Guest post is submitted by Ted Dhanik, the president and co-founder of engage:BDR.  engage: BDR is a leading media company that offers marketing solutions for direct response marketers and advertisers.  Ted Dhanik has his bachelor’s degree in Business Administration and Marketing from California State University, Hayward.  Ted Dhanik was previously the VP of Strategic Marketing for Myspace for over five years.

Makeup Artistry Education Should Never End!

Guest post is submitted by Cosmix Inc., a makeup artistry school in Fort Lauderdale, Florida.  Check out their website for more information.

The key to reaching great success in the field of makeup artistry is to never stop learning and growing as an artist.  It’s a fallacy that you simply attend a make up artist school and never have to take another course or workshop after you graduate.  The reality is that the field of makeup artistry is continually changing.  There are constantly new techniques and skills that every artist needs to learn in order to be on the cutting edge.

Makeup artistry is a very competitive field.  There will always be other savvy makeup artists to take your place if you don’t stay dedicated to your craft.  In order to beat out the competition, you have to put your all into your job.  You must constantly learn, grow, and stay on top of the current trends.  Whether a makeup artist is starting out in the industry or is already an established artist, it’s crucial to continue taking make up classes at least once a year.

Besides taking makeup classes annually, there are other important components of professional development for makeup artists.  Designers, photographers, and clients typically have a specific makeup style in mind.  For this reason, it’s important to be versatile and flexible.  The best way to do this is through studying a variety of techniques, philosophies, and trying out different makeup products.

In addition to taking continued education courses, it’s also a good idea to keep up with the seasonal trends.  You can do this by looking at the trade and fashion magazines and internet designer sites regularly.  You should also take advantage of opportunities to attend industry trade shows, runway shows, as well as workshops and seminars.

Bridal Marketing Plans for Aspiring Makeup Artists

Bridal makeup artistry can be a very lucrative career path.  It’s a sector of makeup artistry that allows for plenty of networking and referral opportunities.  Makeup artist classes don’t always teach the basics of putting together a bridal marketing plan.  This article will cover important information on how to put together a marketing plan that will allow you to excel in the bridal makeup world.

Crystal Wright’s “Hair, Makeup & Fashion Styling Career Guide” gives a wonderful overview for shaping your career in makeup artistry.  It’s an essential part of makeup training.  Wright’s text helped to shape the information in this article.

These are the basic rules for marketing yourself: show me, leave me a reminder, call me, and follow up.  First of all, it’s essential to show potential clients and employers your work through your portfolio, website, tests, and a demo.  Secondly, it’s important to leave reminders through comp and business cards.  Next, you need to follow up meetings and interviews with a phone call.  Lastly, follow up and always send a thank you card after a meeting or an interview.

The key of all marketing materials is to lead people to your website which should showcase your experience and online portfolio.  While many makeup artists are skilled in a variety of areas, it’s best to focus on growing your skills in one sector of makeup artistry.

Bridal makeup artistry is a great place to start. The first step is to design a marketing plan and create your marketing materials. A written marketing plan will keep you organized and outline goals and deadlines.

It’s essential to create a bridal brochure.  It should include an array of pictures depicting different makeup styles and include prices that are competitive in your area.  Business cards and coupons or gift certificates will help you promote your business.

Your bridal business will grow from referrals and networking. Introduce yourself to the local bridal shops, wedding planners, photographers, caterers, florists, hair salons, hotels, and jewelers.

————————————————————————————————————————

Guest post is submitted by Cosmix Inc., one of the few makeup artistry schools in the country.  Cosmix is also known as a special effects makeup artist school.  Check out their website for more information.

Chronic Stress Causes Postpartum Depression and Anxiety

By Phineas Upham

A recent study published in Hormones and Behavior reveals that rat females exposed to chronic stress experienced depressed maternal care, increased anxiety, and impaired lactation, e Science News reports. What’s more, the study reveals that the second-generation females, pups of the mothers exposed to chronic stress, also experienced the same symptoms when they had pups.

For an hour a day for 15 days, researchers placed a different male rat in the cage with the mothers and their pups. In addition to experiencing the aforementioned symptoms, the mothers also displayed changes in their hormone levels. The females exposed to stress had an increase in corticosterone (the stress hormone) and decreases in oxytocin, prolactin, and estradiol.

“The endocrine and behavioral data are consistent with what has been reported in studies of depressed human mothers. The potential with this animal model is that it can be used to study new preventive measures and treatments for postpartum depression and anxiety, and the adverse effects of these disorders on offspring,” Benjamin C. Nephew, Ph.D., principal investigator of the study, told the paper.

The study was conducted by researchers at the Cummings School of Veterinary Medicine at Tufts University.

Read entire article: http://esciencenews.com/


Phineas Upham is an investor from NYC and SF. You may contact Phin on his Phineas Upham website or LinkedIn page.

Match, Relevance, and Connection: The Three Things in Display Advertising – By Ted Dhanik

To have display advertising create an impact, there are a few guidelines that a company should follow when designing its marketing program.

The first idea is matching. This means that your advertisements must match site content if they are to attract potential customers. Sports ads should be connected with sports sites, film ads should be matched with sites that promote film making, and the like. Imagine the disaster of a fast food company advertising on a site that promoted optimum health or weight loss diet plans. Make sure your ad has a commonality with the content.

The second idea is relevance. When a company can produce an ad that can relate to an individual, then you have formed a bond with a customer. For example, if an ad were to talk about the dissatisfaction of a messy closet, where items can’t be found, and nothing can be done about it, then a product that helps you keep a closet organized would be relevant to the situation and therefore, able to connect with individuals who are dealing with a disorganized closet space. By making the ad relevant, a company is able to become involved and offer a solution.

The last idea is connection.  The public wants to trust the people they give their money to. Every ad could be considered the beginning of a new conversation with a potential friendship in the future.  A product or service isn’t being sold. It is being offered for a price. Things such as guarantees and the like can go a long way to make the buyer comfortable with purchases.

While there are different ways to implement these ideas, the more a company follows the plan of action, the more results could be on the horizon.

This information has been shared by Ted Dhanik. For all your online advertising needs, Ted Dhanik has the answers you’ve been looking for. Visit Ted Dhanik at his website to see what answers are in store for you.

The Internet: A New Means of Advertising – By Ted Dhanik

The world has changed. Newspapers are closing their doors on a daily basis. Magazines are switching to PDF formats instead of using the standard print copies. In terms of communication, with the introduction of the Internet, the world has growing smaller and smaller on a daily basis. To put it quite simply, the rules have changed. And those unwilling to evolve along with the times will most likely fail in their attempts to reach the target individuals.

Advertising by using the web as a marketing medium is probably the easiest means of reaching the desired consumers. Truth is, most people these days look online for their daily news source rather than grabbing their paper off of the front porch. Gone is the paperboy, slinging news from a bicycle with a well-aimed toss. While simple print advertising was more than enough maybe ten years ago,  a company now needs to find their way into an individual’s home rather than the standard classified section of the county rag.

New technologies bring about new methods of advertising. And along with this, new advertising techniques must be adopted to help a business become and remain successful.  Even with the advent of this fairly new medium, variables still apply. In understanding the habits of those who have access to the internet, there are individuals who have the ability to understand the psyche of the average individual who utilizes the web for their source of information and knowledge. By having their expertise available, companies can successfully tread these new waters and produce the results they desire.

This content has been brought to you by Ted Dhanik and his associates. To produce the most with your advertising dollar, Ted Dhanik can consult and help create adverting strategies to help make your business the most it can be. Be sure to visit the website and see what Ted Dhanik has to offer you.

Review of “A Psychological View of Moral Intuition” by Phineas Upham

“A Psychological View of Moral Intuition” is an essay written by Jonathan Baron, included in the book Space of Love and Garbage, edited by Phineas Upham. Jonathan Baron is a Professor of Psychology at the University of Pennsylvania. He is interested in decision-making, moral judgment, and their relation to public issues. He received a B.A. in psychology from Harvard in 1966 and a Ph.D. in psychology from the University of Michigan in 1970. His recent publications include “The Political Psychology of Redistribution,” UCLA Law Review, and “Cognitive Biases, Cognitive Limits, and Risk Communication,” Journal of Public Policy and Marketing.

Here is the bio (above) from the essay and a quotation of my favorite paragraphs of the essay (below).

At least since the publication of John Rawls’s A Theory of Justice in 1971, it has been standard practice in moral philosophy to develop theories by trying to explain and systematize our moral intuitions. Rawls made an analogy with linguistics. A few years before Rawls wrote, Noam Chomsky had advanced the field of linguistics through a similar move. Chomsky developed a mathematical theory of the structure of sentences by trying to account simply for his own intuitions about what was a sentence and what was not. Rawls’s view of theory construction through “reflective equilibrium” was subtle and elaborate. Much has been written about it. But a glance at current philosophy journals suggests that a simpler method has become common practice. Typically, the author presents a few carefully constructed cases and then tries to account for her own moral judgments about these cases.

Phineas Upham is a writer and ex-journalist from NYC. You can visit Phineas Upham website for more details.

Phineas Upham This Book is available for sale on Ebay:  Space of Love & Garbage – Phineas Upham

Young Students in Denmark Choose Education Based on Social Class

A new study conducted by researchers from the University of Copenhagen finds that young Danish people choose education based on social class, even though all students in Denmark have equal access to education.

Even with financial freedom and good grades, young people in Denmark who come from working class families are more likely to choose studies with high income and a clear job profile, while students who come from parents with higher education choose studies based on prestige and with a “strong identity,” according to the new study.

The study reveals that young people who come from working class backgrounds choose 9 to 5 studies with clear job profiles such as careers in the fields of business and pharmacy. On the other hand, students who come from parents with higher education select studies based on prestige such as medicine, architecture, economy and sociology. Studies such as medicine and sociology don’t appeal to students who come from working class background because they seek educational paths in fields where jobs are available.

Jens Peter Thomsen, education sociologist and one of the researchers behind the study, said that the study “challenges our view that everyone has equal opportunities.” According to Thomsen, the effort to encourage young students who come from working class families “to take advantage of the full range of opportunities they have,” must start early.

Read more: http://news.ku.dk/all_news/2013/2013.9/young-people-choose-education-based-on-parents-background/

Explore a Career in Firefighting

The life of a firefighter can be a fulfilling career for people with the right mind set, skill set and personality traits. If you have a compassionate heart, a willingness to serve and the courage to face adversity and risk your life and limb to help serve and protect others, then perhaps, the life of a fireman is for you.

Becoming a fireman is no easy task though. Aside from willingness, you need to be physically and mentally prepared as well. That is why there are a lot of training courses that you need to pass namely the National Fire Protection Association accreditation 1001 and 472. These certifications will guarantee that a person is ready to take on the rigorous life of a fire fighter. Luckily, getting the skills to pass these certifications is easily accessible through online fire school wherein lectures can be taken online and you only need to show up on campus for your practical exams. These academies are affordable as well with a full coursework program costing only around $2500 which is far less than what you would spend on college tuition.

Once you gain enough experience and are ready to take the next step in your firefighting career, perhaps you should explore becoming a fire investigator or fire officer. Taking these positions of greater responsibility would require further certification from the NFPA such as NFPA 1021. Do not fret though, because the coursework for these certifications are available online as well!

This article was submitted by Training Division. If you are contemplating a life in firefighting, then check out the great opportunities for firefighter and fire officertraining at Training Division.

Positive Interactions in Preschool Vital to Future Development

Article by Phin Upham

Preschool is designed to prepare children for kindergarten, but teaching them the alphabet and how to count to 10 is not everything. A new study reveals that the environment of the classroom along with the teacher’s attitude can greatly impact a four-year-old’s future academic development, Science Daily reports.

 photo preschool_zps3ee05af9.jpg

Dale Farran, senior associate director of the Peabody Research Institute at Vanderbilt’s Peabody College for education and human development, told the paper that most children have a hard time remembering information or paying attention – self-regulating skills, or executive functioning. While a positive tone in the classroom doesn’t affect social development, Farran says that it does help them pay attention, remember, and persist when a task becomes difficult.

Farran also told the paper that “Children acquire better cognitive learning skills in a classroom infused with ‘positive affective interactions.’” The research also found that some behaviors actually reduce their ability to self-regulate.

Read the full article here: http://www.sciencedaily.com/releases/2013/09/130909130944.htm

———————————————–
About the Author: Phin Upham is an investor from NYC and SF. For more info visit Phin Uphan Facebook page.