Archives for October 2013

Guest post is submitted by Cosmix Inc., a makeup artistry school in Fort Lauderdale, Florida.  Check out their website for more information.

The key to reaching great success in the field of makeup artistry is to never stop learning and growing as an artist.  It’s a fallacy that you simply attend a make up artist school and never have to take another course or workshop after you graduate.  The reality is that the field of makeup artistry is continually changing.  There are constantly new techniques and skills that every artist needs to learn in order to be on the cutting edge.

Makeup artistry is a very competitive field.  There will always be other savvy makeup artists to take your place if you don’t stay dedicated to your craft.  In order to beat out the competition, you have to put your all into your job.  You must constantly learn, grow, and stay on top of the current trends.  Whether a makeup artist is starting out in the industry or is already an established artist, it’s crucial to continue taking make up classes at least once a year.

Besides taking makeup classes annually, there are other important components of professional development for makeup artists.  Designers, photographers, and clients typically have a specific makeup style in mind.  For this reason, it’s important to be versatile and flexible.  The best way to do this is through studying a variety of techniques, philosophies, and trying out different makeup products.

In addition to taking continued education courses, it’s also a good idea to keep up with the seasonal trends.  You can do this by looking at the trade and fashion magazines and internet designer sites regularly.  You should also take advantage of opportunities to attend industry trade shows, runway shows, as well as workshops and seminars.

Bridal makeup artistry can be a very lucrative career path.  It’s a sector of makeup artistry that allows for plenty of networking and referral opportunities.  Makeup artist classes don’t always teach the basics of putting together a bridal marketing plan.  This article will cover important information on how to put together a marketing plan that will allow you to excel in the bridal makeup world.

Crystal Wright’s “Hair, Makeup & Fashion Styling Career Guide” gives a wonderful overview for shaping your career in makeup artistry.  It’s an essential part of makeup training.  Wright’s text helped to shape the information in this article.

These are the basic rules for marketing yourself: show me, leave me a reminder, call me, and follow up.  First of all, it’s essential to show potential clients and employers your work through your portfolio, website, tests, and a demo.  Secondly, it’s important to leave reminders through comp and business cards.  Next, you need to follow up meetings and interviews with a phone call.  Lastly, follow up and always send a thank you card after a meeting or an interview.

The key of all marketing materials is to lead people to your website which should showcase your experience and online portfolio.  While many makeup artists are skilled in a variety of areas, it’s best to focus on growing your skills in one sector of makeup artistry.

Bridal makeup artistry is a great place to start. The first step is to design a marketing plan and create your marketing materials. A written marketing plan will keep you organized and outline goals and deadlines.

It’s essential to create a bridal brochure.  It should include an array of pictures depicting different makeup styles and include prices that are competitive in your area.  Business cards and coupons or gift certificates will help you promote your business.

Your bridal business will grow from referrals and networking. Introduce yourself to the local bridal shops, wedding planners, photographers, caterers, florists, hair salons, hotels, and jewelers.

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Guest post is submitted by Cosmix Inc., one of the few makeup artistry schools in the country.  Cosmix is also known as a special effects makeup artist school.  Check out their website for more information.

The world has changed. Newspapers are closing their doors on a daily basis. Magazines are switching to PDF formats instead of using the standard print copies. In terms of communication, with the introduction of the Internet, the world has growing smaller and smaller on a daily basis. To put it quite simply, the rules have changed. And those unwilling to evolve along with the times will most likely fail in their attempts to reach the target individuals.

Advertising by using the web as a marketing medium is probably the easiest means of reaching the desired consumers. Truth is, most people these days look online for their daily news source rather than grabbing their paper off of the front porch. Gone is the paperboy, slinging news from a bicycle with a well-aimed toss. While simple print advertising was more than enough maybe ten years ago,  a company now needs to find their way into an individual’s home rather than the standard classified section of the county rag.

New technologies bring about new methods of advertising. And along with this, new advertising techniques must be adopted to help a business become and remain successful.  Even with the advent of this fairly new medium, variables still apply. In understanding the habits of those who have access to the internet, there are individuals who have the ability to understand the psyche of the average individual who utilizes the web for their source of information and knowledge. By having their expertise available, companies can successfully tread these new waters and produce the results they desire.

This content has been brought to you by Ted Dhanik and his associates. To produce the most with your advertising dollar, Ted Dhanik can consult and help create adverting strategies to help make your business the most it can be. Be sure to visit the website and see what Ted Dhanik has to offer you.